Role
Visual Designer
Agency
Gold Front
Wand (acq. Microsoft) came to Gold Front with an innovative product that needed positioning. The team proposed setting it apart as the world’s first actionable messaging app—more powerful than the rest. Messaging that got things done, and made it easy to take action. We wrote a pitch presenting Wand to Walt Mossberg for the Code conference, and after receiving an invitation, helped launch Wand’s brand with a website, video, and demo script.
Role
Art Director
Amateur Dog Handler
Agency
Teak Digital
The Cricut Explore is a powerful, precise cutting machine popular with crafters and those with a DIY attitude. After a lot of thoughtful design and engineering, the Cricut team came to Teak to help launch their new design-and-cut system. We partnered closely to create a video highlighting how easy it is for anyone to make polished projects. Luckily, we had access to the crafters at Cricut, who helped us make all of the crafts featured in the video using the Explore.
Role
Illustrator
Production Designer
Agency
Teak Digital
Old Navy tasked Teak with bringing to life a short, lively animation advertising their annual sandal sale. Provided with art direction and a 10-day timeline, we photographed, illustrated, and animated the spot in time for the one-day sale. In alignment with the campaign theme of Sidewalks will Sizzle, we made concept animations, spent a day shooting sandals, and brought it all together with 2D animation and a burst of graphics in every step.
Role
Production Designer
Agency
Teak Digital
Melzy, Inc. came to Teak in need of a rebrand. We redesigned the health bar company’s logo, packaging, and website with fun, engaging visuals. Our goal was to bring out the playful spirit of the brand, while highlighting the health benefits of the product. It was important that we incorporate the story of the man who started the company—Mel. To illustrate Mel’s transition to a healthier lifestyle and the subsequent formation of Melzy, Inc. in a way that was meaningful to the brand, we shot props that told his story and used handwritten elements.
Role
Art Director
Agency
Teak Digital
Struxtur came to Teak with the request for two educational videos explaining their hardwood flooring products. We spent some time with woodworkers learning all of the details and processes that go into Struxtur floors before deciding that the videos should celebrate the craftsmanship behind each and every plank of wood.
Our videos helped align Struxtur’s brand position with high quality craft and care. By filming real woodworkers from the company in an open, light-filled workshop that made the tools, materials, and process look as beautiful as the finished product, we helped to establish a sense of expertise and trust.
Role
Visual Designer
Art Director
Agency
Teak Digital
